| Many
people consider marketing to be promotion, advertising and all
the selling techniques used to get someone to buy a product.
However marketing is much more.
A
marketing approach to business begins with the customers needs
and involves designing the entire enterprise around fulfilling
those needs. Decisions about the product's design, sales
outlets, the price, the service level and where to advertise
are made with a solid understanding of who the customer is and
what they are looking
for. |
